Marylhurst University

Marylhurst Logo

Over the last 100 years, Marylhust has become known for the highly accessible, innovative learning environments they provide to serious, multigenerational learners (both on-campus and online). But the brand needed to modernize and clarify its message. I worked with our team to develop a comprehensive brand platform, visual identity system, admissions materials and website — all of which embrace and convey the new brand.

A New Identity

Marylhurst had never formalized a standard identity system for the university. A key aspect of the project was for us to build out a system that would accurately reflect the core essences of the Marylhurst brand. Working from the extensive findings of our brand strategy and discovery work, we set to work to create a number of concepts for the new brand identity.

Select Samples of initial concepts:










Limitless adult learning.

Phinney Bischoff conducted in-depth research and developed a brand platform that resonated with various target audiences — prospective students, current students, alumni, donors and faculty. At its core, the strategy crystallized Marylhurst’s brand essence as a university offering “limitless adult learning.” We reinforced this concept through a comprehensive brand identity system and the development of key communications including admissions collateral and a website that brings the on-campus experience online. Early tagline and messaging served as the springboard for the “The University for Grown-ups” campaign.

Marylhurst Geometry


The new visual language was then applied across a variety of assets:

Sample Layout

Brochure Layout


Sample Layout