Marylhurst had never formalized a standard identity system for the university. A key aspect of the project was for us to build out a system that would accurately reflect the core essences of the Marylhurst brand. Working from the extensive findings of our brand strategy and discovery work, we set to work to create a number of concepts for the new brand identity.
Select Samples of initial concepts:
Phinney Bischoff conducted in-depth research and developed a brand platform that resonated with various target audiences — prospective students, current students, alumni, donors and faculty. At its core, the strategy crystallized Marylhurst’s brand essence as a university offering “limitless adult learning.” We reinforced this concept through a comprehensive brand identity system and the development of key communications including admissions collateral and a website that brings the on-campus experience online. Early tagline and messaging served as the springboard for the “The University for Grown-ups” campaign.
The new visual language was then applied across a variety of assets: