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Oldcastle Precast

Our challenge was to consolidate 35 independent brands into one cohesive brand identity.

Oldcastle is the leading manufacturer of precast concrete and composites in the U.S. Phinney Bischoff worked with the company’s 150+ employees, distributors and customers to consolidate 35 independent brands into one cohesive brand identity. We achieved this via a strategic advertising campaign, collateral design, vehicle graphics and a complex, yet comprehensive website build and redesign. Of the many deliverables a comprensive Brand Guide was created.

 Oldcastle Precast Overview Brochure

Oldcastle Precast Website

A series of ads focussed on “Reliability” and “Benefits” were created for Industry and trade publications.

Oldcastle Precast Fleet Design

Consistent use of color and graphics were developed for a variety of vehicles.

Oldcastle Precast Brochure

A detailed product brochure integrated photojournalistic photography of the concrete casting process as well as schematic drawings of actual products.