Oldcastle is the leading manufacturer of precast concrete and composites in the U.S. Phinney Bischoff worked with the company’s 150+ employees, distributors and customers to consolidate 35 independent brands into one cohesive brand identity. We achieved this via a strategic advertising campaign, collateral design, vehicle graphics and a complex, yet comprehensive website build and redesign. Of the many deliverables a comprensive Brand Guide was created.
A series of ads focussed on “Reliability” and “Benefits” were created for Industry and trade publications.
A detailed product brochure integrated photojournalistic photography of the concrete casting process as well as schematic drawings of actual products.