The website communicates emotional benefits in addition to discussing product features. Storytelling, vivid photography and crisp copy to build an emotional connection. It serves as the “hub” for all of PerfectServe’s activities. The site is a place where differentiators are clearly articulated, where visitors have a clear pathway to relevant information, and where marketing campaigns have a landing space to drive campaign traffic. The website gives people a reason to stay and engage, demonstrates thought leadership and illustrates PerfectServe’s expertise and innovation in care communication software.