Oldcastle Precast

Oldcastle Precast, the leading U.S. manufacturer of precast concrete and composites, sought to streamline its complex brand architecture. To address this, we developed clear market categories and designed a cohesive market logo system, complemented by market graphics and high-equity product brands. A fresh, relevant visual language was also introduced, culminating in a comprehensive brand guide to ensure consistency across all touchpoints.

Agency: Phinney Bischoff
Role: Design Director & Designer

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