WealthCounsel

WealthCounsel, a leading provider of estate planning and business law solutions, sought to enhance its brand identity to better reflect its mission of equipping professionals to improve clients' lives through proper planning.

As design director, I led the creation of a cohesive visual language, comprehensive brand guidelines, and provided design direction for their website.

This initiative aimed to align their visual identity with their expansive mission, incorporating all aspects of their practice solutions and intentionally tying them together for all members of the client's planning team.