ABCWW

As Design Director, I developed a refreshed brand for the Associated Builders and Contractors of Western Washington (ABCWW), an organization that champions the interests of the construction industry and promotes workforce development. The new identity captures the organization’s commitment to innovation and excellence within the field. I created a comprehensive brand guide to ensure a unified presentation across all communications and designed a recruiting brochure to attract talent and new members. The visual language conveys professionalism and trust, reinforcing ABCWW’s role as a leader in advocating for and supporting the construction community.