Zenith American Solutions

Zenith American Solutions, a leader in third-party benefits administration with over 80 years of expertise, sought a refreshed brand to reflect its innovation and client focus. As design director, I led the creation of a modernized visual identity, blending tradition and forward-thinking through an updated logo and color palette. Comprehensive brand guidelines were developed to ensure consistency across all communications. A redesigned website enhanced user experience, showcasing Zenith’s services, values, and national reach. This rebranding positioned Zenith as a modern, client-centric organization, ready to navigate the complexities of employee benefits with efficiency and trustworthiness.