Escala

Lexus Company sought a brand that captured the elegance, grandeur, and quality of its high-end development in Seattle’s emerging Midtown District.

Reflecting the sophistication of the building’s architecture and amenities, the brand was brought to life across a comprehensive suite of materials, including sales and marketing collateral, a website, event assets, signage, and interior design elements for the sales center. The impact was immediate—when the first ad launched, it drove four times the website registrations compared to a comparable sister property.