Seattle Gymnastics Academy

Centered on the brand essence of "Strength," we streamlined the gymnastics program by introducing three clear levels—Play, Learn, and Compete—providing defined development paths for gymnasts. The new brand identity and visual language reflect a personality and culture that is inviting, confident, dynamic, credible, and modern, appealing to both girls and boys. As design director and designer, I led the creation of this cohesive and impactful rebrand.