Glosten

Glosten sought to evolve its image to better resonate with prospective and existing clients, as well as to attract top talent.

Stakeholder interviews confirmed that even after four decades, Glosten was still building upon what Larry Glosten started. That regardless of the project, innovation was a driving force behind every solution. This founding principle inspired a modern logo, which represents an abstract image of a ship’s hull. The blue represents Glosten’s marine expertise and the green and red symbolizes their approach to guiding clients to innovative, practical solutions.