Marylhurst University

Our team reimagined a century-old regional college, transforming it into a contemporary and competitive brand through a cohesive strategy implemented across all communications. This comprehensive effort included developing a new brand strategy and identity system that honored the institution’s legacy while positioning it for future growth. The project also encompassed a complete website redesign to enhance the user experience and drive engagement, along with marketing collateral to support recruitment and advancement goals. As design director and designer, I led the creative vision and execution, ensuring every element aligned with the college’s refreshed identity and strategic objectives.