Portland State University
Facing reduced government funding and growing competition from other charitable organizations, Portland State University needed to strengthen its advancement and recruiting efforts. To address these challenges, we developed and implemented a campus-wide marketing campaign designed to unify the school’s marketing and advertising efforts. The campaign aimed to improve engagement across diverse audiences, with a particular focus on reconnecting a large, but disengaged, alumni base.
Agency: Phinney Bischoff
Role: Design Director & Designer