Sight Connection

Sight Connection, a nonprofit organization dedicated to empowering individuals with vision loss, needed a brand identity that reflected their mission of independence and accessibility. Our team developed a primary identity that is approachable, modern, and inclusive, capturing the organization's commitment to enriching lives. We also crafted a comprehensive brand guideline to ensure consistency across all communications, providing a strong foundation for their outreach efforts. My role was design director and lead designer, guiding the visual and strategic elements of the project.