Escala

Lexus Company asked PB to create a brand that speaks to the elegance, grandeur and quality of the high-end development in the emerging Midtown District of Seattle.

Communicating the sophistication of the building architecture and its amenities, the brand was extended to a full suite of communications, including sales and marketing collateral, website, event materials, signage and design elements within the sales center. When the first ad launched, it drove four times the number of people to register on the website compared to a similar sister property.