Glosten
Brand Design
Glosten asked Phinney Bischoff to help evolve their image to make them more appealing among prospective and existing clients, as well as new employee recruits.
Stakeholder interviews confirmed that even after four decades, Glosten was still building upon what Larry Glosten started. That regardless of the project, innovation was a driving force behind every solution. This founding principle inspired a modern logo, which represents an abstract image of a ship’s hull. The blue represents Glosten’s marine expertise and the green and red symbolizes their approach to guiding clients to innovative, practical solutions.