Portland State University

Portland State University, like many of the nation’s public institutions, was struggling to do more with less. Reductions in government funding and increased competition from other charitable organizations were making it difficult for PSU to meet advancement and recruiting objectives. PB was selected to help develop and implement a campus-wide marketing campaign that would unite the school’s marketing and advertising efforts and ultimately improve engagement across a variety of audiences—especially among a large, but disconnected, alumni base.