PerfectServe

PerfectServe provides a single, integrated system of applications to support the needs of every care team member. My role, as design director and primary designer, was to work with our team and client to design a brand that aligns visually with the newly adopted brand essence of “Powering Weightless Opportunity” and to help position PerfectServe as a market leader in the care communications and collaboration category. All design elements are flexible, adaptable and easy to maintain across a number of design scenarios.

The website communicates emotional benefits in addition to discussing product features. Storytelling, vivid photography and crisp copy help to build an emotional connection. It serves as the “hub” for all of PerfectServe’s activities. The site is a place where differentiators are clearly articulated, where visitors have a clear pathway to relevant information, and where marketing campaigns have a landing space to drive campaign traffic. The website gives people a reason to stay and engage, demonstrates thought leadership and illustrates PerfectServe’s expertise and innovation in care communication software.